Portfolio

The Brief

Google aimed to treat its employees to a memorable experience at their annual holiday party, celebrating the team's remarkable achievements over the past year. This festive event served as a reward for their hard work and a reflection of the company’s commitment to fostering a culture of innovation and appreciation

With a guest list of 400 attendees, Google sought to deliver an engaging and inclusive experience that aligned with its core values of creativity, inclusivity, and equality. To elevate the event’s atmosphere and provide a unique form of entertainment, Google partnered with Booths by Christy to develop an immersive AI photo booth activation. This cutting-edge feature allowed guests to explore innovative photo experiences, creating a memorable and personalized keepsake.

The AI photo booth was strategically designed to integrate seamlessly with Google’s event theme, captivating guests and encouraging interaction. By combining technology with creativity, the activation not only resonated with the attendees but also became a highlight of the evening, significantly contributing to the overall success of the holiday celebration.

The Experience

Booths by Christy brought an innovative edge to Google’s holiday party by combining advanced AI-driven photo booth software with professional DSLR cameras and studio-grade lighting. This fusion of technology and artistry created a polished and interactive experience for guests. The AI technology offered an expansive selection of creative filters, each tailored to add a unique flair to every photo. From striking digital overlays to themed virtual environments, attendees were encouraged to explore and express their individuality.

As guests approached the booth, they were guided through a seamless process where they could select from various AI effects to personalize their images. These options ranged from imaginative transformations to bold artistic interpretations, all designed to resonate with the festive and celebratory nature of the event. Each photo session was tailored to deliver a personalized keepsake, ensuring that participants walked away with a meaningful memory of the evening.

The professional-grade equipment enhanced the quality of the photos, capturing every detail with precision and clarity. The studio lighting added a layer of sophistication, making each image vibrant and shareable. Guests were not only entertained but also deeply engaged, as they discovered creative ways to showcase their personalities through the booth’s diverse capabilities.

This activation quickly became a central hub of activity, drawing continuous interest throughout the night. By encouraging self-expression and celebrating creativity, the photo booth reflected Google’s values of innovation and inclusivity. The experience fostered connections among guests, creating a shared sense of excitement and community that contributed to the success of the event.

Booths by Christy’s thoughtful implementation of AI technology, combined with professional-grade photography and lighting, ensured that the photo booth was a standout attraction. Guests eagerly lined up to explore the many filter options, capturing unique moments to share both in print and digitally. This activation not only offered a fun and engaging activity but also fostered a sense of community and celebration, aligning perfectly with Google’s mission to honor and appreciate its employees in meaningful and memorable ways.

The Concept

The concept was straightforward yet impactful: guests could dive into an engaging and personalized experience by selecting from dozens of AI-powered filters, each designed to offer unique transformations and imaginative possibilities.

The diverse range of filters included artistic effects, playful themes, and futuristic designs, ensuring that every guest found something that resonated with their style and mood. Whether participants wanted to experiment with bold digital art, step into fantastical settings, or simply add an element of fun to their photos, the variety of options catered to all preferences. This broad selection of filters reflected the event’s emphasis on embracing diversity and encouraging self-expression in all its forms.

The activation’s purpose went beyond entertainment—it aimed to align with Google’s values of inclusivity and innovation by inviting guests to explore different facets of their creativity in an open and welcoming environment. Each photo became a snapshot of the guest’s unique personality, offering a meaningful keepsake that tied back to the celebration’s themes. By providing such a wide array of choices, the AI photo booth empowered guests to engage with the event in a personalized way, making them feel connected to both the celebration and Google’s culture of creativity and inclusiveness.

The Setup

For Google’s holiday party, Booths by Christy ensured a seamless and enjoyable experience by crafting a well-thought-out and efficient activation space. The setup featured a state-of-the-art AI photo booth equipped with advanced software to offer a wide selection of dozens of creative filters, giving guests a dynamic range of options to explore. A high speed printer and secondary sharing station were added for efficiency.

An extra attendant was assigned to manage lines and assist guests with navigating the experience, ensuring everything flowed smoothly throughout the evening. This thoughtful approach to staffing and organization contributed to a stress-free and enjoyable experience for all attendees.

This meticulously planned setup not only supported high levels of participation but also maintained a steady and organized flow, allowing every guest to fully enjoy the photo booth activation. The attention to detail and commitment to guest satisfaction ensured the activation’s success, creating lasting memories for everyone involved.

The Results

The AI photo booth activation at Google’s holiday party proved to be a resounding success, both in terms of guest engagement and overall impact. Over the course of the evening, 246 photos were taken, showcasing the high level of participation and enthusiasm from attendees. These photos garnered 404 total views and resulted in 260 shares across various platforms, amplifying the event’s reach and celebratory atmosphere.

The activation also achieved impressive metrics in terms of visibility, with a total reach of 27,351 and 90,914 impressions. These numbers reflect the widespread excitement and positive response generated by the photo booth. The seamless integration of technology, professional photography, and creative design not only elevated the guest experience but also reinforced Google’s commitment to innovation and inclusivity.