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Case Study: Immersive Alien Experiences with SETI

Client: The Search for Extraterrestrial Intelligence (SETI) Institute

Objective: To create an engaging, out-of-this-world experience for guests, showcasing the potential of advanced AI technologies while promoting SETI’s mission to explore the possibility of extraterrestrial life

Introduction

SETI, a renowned non-profit organization dedicated to researching and understanding the existence of extraterrestrial life, sought to enhance their latest event with a cutting-edge, interactive experience. Their goal was to captivate attendees, foster curiosity about alien civilizations, and provide a memorable way to connect with SETI’s work. Booths by Christy partnered with SETI to deliver an AI-powered photo booth activation that would transport guests into otherworldly realms.

Solution

Booths by Christy curated a multi-faceted photo booth experience, combining AI technology and creative storytelling to align with SETI’s extraterrestrial theme. The activation included:

1. AI Background Removal for Immersive Alien Civilizations

Using advanced AI background removal technology, we transported guests to vividly imagined alien landscapes. From futuristic cities to barren exoplanets, attendees were instantly immersed in environments that felt truly out of this world. This feature was designed to spark curiosity and make attendees feel part of SETI’s quest to explore the cosmos.

2. Face Swap Technology to Transform Guests

Face swap AI allowed participants to become intergalactic explorers. Guests could choose from various personas, alien ambassadors, or even cosmic researchers. This personalization added a fun, interactive element that aligned with SETI’s educational mission.

3. Generative AI for Alien Makeovers

Generative AI turned attendees into extraterrestrial beings, offering a glimpse of how alien life might appear. Using SETI-inspired designs, participants could see themselves reimagined with unique alien features, including bioluminescent skin, and other fantastical elements.

Execution

1. Event Design: SETI provided input on the visuals and concepts to ensure authenticity and alignment with their vision. Booths by Christy’s team developed custom AI filters and backgrounds tailored to SETI’s extraterrestrial research themes.
2. Interactive Setup: The booth was equipped with intuitive touchscreens, allowing guests to choose their alien civilization, persona, and makeover.
3. Instant Sharing: Guests received their transformed images digitally, making it easy to share on social media and spread awareness about SETI’s mission

Conclusion

Booths by Christy successfully combined cutting-edge AI technology with creative storytelling to support SETI’s mission. The immersive experience not only entertained attendees but also deepened their appreciation for the possibility of life beyond Earth. This partnership showcased the power of innovative activations in promoting education and engagement around complex scientific topics